Brand Strategy
Core Ideology
Our brand strategy motivates and defines every aspect of our identity. It’s how we know what to aim for and how best to achieve it. It sums up who we are and why we do what we do.
Our Shared Purpose
To bring people and space closer together
Our purpose is the core of who we are—our reason for being.
Our Mission
To reveal how science and humanity power space exploration
Our mission is what we hope to achieve as we further our purpose.
Our Vision
A world inspired by space exploration
Our vision captures the future we hope to create as we continue our mission.
Our Values
Our values define how we act and who we are. They are guiding principles to steer our efforts and decisions.
We are space enthusiasts
We share our excitement and our unyielding pursuit of excellence to instill a passion for space in others.
We are people-driven
We believe in the inclusive,
collaborative power of people.
We are champions of curiosity
We nurture inquisitive minds,
as curiosity leads to innovation,
inspiration, and achievement.
Our Position
We are a brand that creates Emotional Connections
Our position is how we wish to be perceived in the market relative to our competitors. It informs all external expressions of our brand.
Space Center Houston is a space exploration learning destination recognized for providing meaningful, moving experiences about people and the courage, innovation, and teamwork they use to expand the boundaries of what’s possible.
We inspire guests of all ages to connect with the significance of space exploration, to pursue their own path in space, or to simply follow along as incredible feats of human spaceflight continue to bring joy and wonder to the world.
Our Pillars
Our pillars represent the distinctive qualities and benefits that all of our experiences must adhere to in order to deliver on our promise to the market.
Inspiration
Unearth boundless possibilities
Understanding
Gain a greater perspective
Access
Create your journey into space
Our Personality
Our personality is how we think, what we say, and how we’re understood and perceived by others.
Enthusiastic
Our passion is electric as we
have a front row seat to the
wonders of space. We can’t
help but buzz with excitement.
Influential
Space can be complicated,
but it doesn’t have to be
intimidating. Our thoughtful
approach to storytelling is how
we make ideas stick.
Considerate
We are about celebrating
connections, elevating
everyone’s achievements,
and embracing all sides.
Credible
With 30 years experience,
we are a trusted source in
increasing knowledge and
building connections within
space exploration.
Our Voice
Our brand voice is how our personality is conveyed. These words should be kept in mind when creating communications to ensure that Space Center Houston’s personality shines through.
Approachable
We love exchanging ideas
and invite all to be part of the
conversation.
Knowledgeable
We enjoy sharing our
expertise and are well-versed
in simplifying complexity.
Gracious
We are confident in what we
do, but would rather cheer for
others on any given day.
Spirited
Within a serious and technical
space, we break the tension
with our light-heartedness
and delight.